Our Story

I have to be honest. I started this luxury lifestyle magazine for me…and women like me. I started this magazine because I do have a love for print magazines. I also started this magazine because I am a professional woman who enjoys getting new magazines in the mail each month. The smell, the feel and the excitement of seeing the vibrant photos and reading the captivating content - all these feels are nostalgic to me and I love it! I love local and national publications. Local mags are so tied to the community and showcase what happens on the ground and supports local businesses. I also enjoy keeping up with the national landscape! But, I hate that none of the magazines I receive are created by black women nor do they make a serious effort to focus on our community. They are not targeted at affluent black readers nor focused on providing black-owned businesses with a luxury magazine platform in which to advertise and showcase their businesses. Black and minority owned businesses are generally not even approached by luxury lifestyle magazines. Those magazines assume black and minority owned businesses can’t afford to advertise with them. To add insult to injury, they also assume readers don’t want to see the stories nor the businesses that matter to the black community in their publications. My goal is to change all of that!

After getting tired of the status quo…I got to work being the change that I wanted to see. After years of working for media giants like Black Entertainment Television (“BET”) after graduating law school and then working with magazine industry publishers like Lifestyle Publications while running my first magazine (Arlington Lifestyle); I got to work creating BLACK Audacity Magazine!

More About Black Audacity Magazine (“BAM”)

BAM is a local and national luxury lifestyle magazine (print and digital) that goes direct mail to our affluent readership each month. We not only celebrate local communities and the people of color who live there; but, we also create entrepreneurship opportunities for minorities to start their own local publication in their community! Additionally, our two special national editions go direct mail twice a year to over seven thousand affluent homes. Our magazines focus on national and local African-American culture, the latest community news, entertainment, investment opportunities, politics, love, art, real estate, food, beautiful vacation locations, drinks and dining as well as all things relating to luxury and black lifestyle. While we focus on things that are important to local black lifestyle in each community, we also include relevant national content (like Black Lives Matter protests, COVID-19 updates, etc.). Additionally, while we do focus on the black community, we welcome all!

Finally, we are the first 100% black woman owned independent magazine focused on advancing the black community through black-owned business support, relevant content, education, inspiration and entrepreneurship opportunities (through our online courses and Start A Magazine Program). Wanna know more, contact us or check out these FAQs.

Thank you for your continued support,

LaWanda Morris, Esq. (Founder & CEO) | AKA, the black girl who had the audacity…